The Effects of Different Playing Modes on Audiences’ Receptions of Multiple Information for TV Broadcast

• Main Authors: Yiung-Chin Huang, 黃雍欽
• Other Authors: Ming-Chih Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/s3z7sr

碩士 === 國立臺北科技大學 === 創新設計研究所 === 102 === In recent years, following the increasing competition in the TV news industry, the much more complex broadcasting format has been designeds with multiple information to attract the audience’s attention. However, is complex visual design really suitable for our audiences? This research is aimed to expolre the effects of different playing modes on audiences&;apos;&;apos; receptions of multiple information for TV broadcast through two experiments with questionnaires. In the first experiment, three news video with different modes, NS based mode (movie + anchor narration) , S mode (read only anchor draft) , and the general programming have been displayed for testing. The result shows that (1) the subjects tested by the NS based mode provide the most accurate answer; (2) the marquee message catches most attention in general programming; (3) it is more difficult for elders to apprehend multiple messages in the S mode. In the second experiment, four test videos have been made to investigate , the distinctions between the “consistency-content” and “inconsistency-content”modes of the main screen with news anchor, which are designed to combine two different types of marquee messages, leading and RSVP. The result shows that (1) the “consistency-content” mode provides a better way for the audiences to understand the news contents. (2) The RSVP marquee message had the better performance of reception than Leading type. (3) The difference of display modes has the significant impact of the audiences’ perception on the left-sided on screen marquee message. Several recommendations about TV news with multiple informations have been illustrated.