A Case Study of IPO Strategy-In A Toy Company

• Main Authors: Ming- Lin Lee, 李明玲
• Other Authors: Tung-Lai Hu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/3627tb

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 102 === The foundation of the research background and motivation is constituted the signification of corporate globalization and sustainable development to enhance the premise. Then as A company, for example, Comparision of five regional stock exchange regulations of corporate stock listing,in which way is the most executive operation of listed companies. How to remold company listed strengths and strategies and alter the current business model for the sake of facilitating the listing is the essential mechanism , passageway and circulation. Eventually ,how to make persistent efforts to transfer 『Successful Model』 into 『The Best Empirical Practice』is the ultimate target. Toy industry for decades is one of the most popular traditional industries which is derived from huge commercial opportunities at markets. But it is also part of a very competitive "Red Sea Market" and also essential issue, being not neglect how to corporate governance and through the capital market modulation, in order to be able to ingress the "New Blue Ocean Market”. Comprehensive analyses that compares the selected stock exchanges, in the light of listing fees , profitability, paid-in capital and the market value of listed turnover, PE ratio ,turnover ratio of listed companies, the trading value of the OTC securities market overview, OTC stocks market value per share, emerging stocks. Then to designate the possible case as an example after through decision-making and comprehensive comparison of the cases which well-considered to select listed areas attaching listed motivation and organize the funds. The results showed that the best model for the A company is in the priority to enter emerging market of the capital. There will be weighed up the gains and losses to highlight company''s image and reputation and also to test the“Market Price Mechanism. To energize official listing of a smooth and successful planning in the near future is essential approach to operate the formal listing of pre-planned operation in priority . This research is adopted the meticulous qualitative and the inductive reasoning after interviewed with Taiwanese listed and unlisted industries, experts and the representatives of Securities Companies. To collect some relevant information banks and literatures under collecting and processing the inductive method to analyze Taiwanese listed for layout projects through special case studies and penetrative discussion. There will be an elaborate and meticulous analysis to do for 『Capital Extend Platform』 and position 『Excellent Strategies Portfolio』for the IPO target market accordingly .Furthermore, it will be quoted extensively and available to provide the planning practices listed reference for the small and medium enterprises in Taiwan. It will be the ultimate target how to implement an effective the vision of “Sustainable Operation” in addition to this above-mentioned cardinal principle. Beside this image, how to achieve effective “Sustainable Operation” will be last shift and long-term vision at the least significant end .To embrace the pursuit of a profit and expand the scale of operations beyond “Sustainable Operation”is the optimal and critical juncture. Effective and efficacy sustainable development is the best way to implement the outstanding obligations and preferential corporate social responsibility.