| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 102 === Over the past years, laser industry has suffered tremendously revolution and increasing in both technology and its application, the development of H Company has reflected that the key successful factor of company lies in the contribution to capability in R&D and sale & marketing. Under the current economic downturn, all the companies have faced with uncertain with their future.
From finishing this study domestic and foreign literature containing the laser industry in mainland China, after capturing the key factors, and then amended framework law based on expert interviews, consists of 4 dimensions and 16 key factors. Second, using level analysis law on has Ray shot equipment industry of related personnel for questionnaire investigation, amounted to effective questionnaire 80 copies, and by to find ray shot equipment commercial of key factors, level analysis investigation results learned that most important of frame surface for "marketing", weights most heavy of key success factors is for "marketing" frame surface in the of "international marketing ".
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