| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 102 === The current development of technology contributes to advanced and novel gadgets that renovate rapidly, apart from emphasizing on the functionality and practicality, the price, fashion, taste, differentiation and the speed of releasing new products also becoming the critical elements for evaluation form the public. As a result, a great competition of research and new product release among 3C industry has become the most important thing in order to grab the initiative opportunity in the market.
Taiwan has always acted as one of the most important 3C technology industry within world supply chains, it offers R&D,ODM, EMS, Electronics Components Vendor, etc, and it almost covers the whole 3C industry supply chain. Well known industry leaders such as laptop ODM factory『QUANTA』, EMS factory『FOXCONN』, IC design factory『MediaTek』,wafer foundry factory『TSMC』,etc.
Not only can we provide Taiwanese local electronic components producers in the supply chain, but also can we provide services to a broad range of OEM, ODM, OBM, EMS customers through “electronic components producers with foreign brand ”or “electronic components producers agents”. Nowadays 3C industry is immerged in an overwhelming competition, and both “electronic components producers with foreign brands ”and “electronic components producers agents” are vital as cost references. How to distinguish themselves out in such a competitive environment is a crutial issue for those electronic components producers agents.
This research targets on “Quality of logistic relationship” and “Performance” of electronic components producers and agents, through building up of variable models, application of relative references, interview with the expertise in the industry, and finally, according to the above interview results and verification with relative references to prove that there is positive correlation between“Quality of logistic relationship” and “Performance”, meanwhile, both the“power of logistic”and “national cultural differences”shows that they are the principal operational variables influencing the performance of agents. I hope this research with the topic “Quality of Logistic Relationship and Sale Performance” will be a reference and contribution for both electronic components agents and the academic use.
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