Investigating The Effects of Experiential Value on the Brick-and-Monter and Pure Click between China and Taiwan
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === This study focused on 3C Brick-and-Monter and 3C Pure Click to do research. In general, customers to judge the productive quality of store, mostly comes from their experience of physical goods and intangible services. Pure Click research shows that consumer s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q259cr |