Investigating the factor That Influence Social Virtual Product Experience Sharing Intention－The Comparison of Culture Differencesas Moderators

• Main Authors: Hai-Ming Tan, 陳海鳴
• Other Authors: Ching-Ruei Geng
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/6ggzjd

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === The universal of Internet lead to the maturality and growth of Information Technology. Nowadays, communication devices such as smartphones and tablets had become part of the important elements in human life especially towards the younger generations. It becomes common to share their opinions and experience in the virtual community through social media or communication application （App） such as LINE, WECHAT and facebook . The rise of virtual community and instant messaging software had append the function of dynamic share. Besides that, it had fulfill the demand of mobile users to share and browse the information at any time. Most of the studies show that, sharing of personal information will influence the difference in culture. The four main variables in this study was credit to UTAUT. There are Performance Expectancy（PE）, Effort Expectancy（EE）, Social Influence（SI） and Facilitating Conditions（FC）. In addition, the three cultural dimensions—power distance, uncertainty avoidance and long-term orientation proposed by Hofstede （2001）—function as the moderators in this study. To investigate the influence of Social Virtual Product Experience （SVPE）, Investigation will focus on the influence in volunteer sharing personal information between consumers in different country（Taiwan and Malaysia） with a different culture.