Applying TRIZ Methodology for Innovative Management Model for Small and Medium-Sized Enterprises

• Main Authors: Zhi-Hong Chou, 周志宏
• Other Authors: 黃乾怡
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/7ja442

碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 102 === As (Small and medium enterprises, SMEs) continue to grow, increasing staffing Division, no longer the simple organizational structure and business responsibilities are widening, often a policy''s success or failure, small loss orders, you shudder to think. In case company, for example, has connectors for more than 25 years of sales experience, but eight years ago, visiting the city''s defeat in case review is the Opus Dei insists on, does not have a complete plan, and ongoing implementation, which is at present the biggest blind spot. This research company, a sales agent of the Organization, should enter the connector manufacturing business strategy thinking for example. Combined with simple and structured management approach and the principle of contradiction matrix of TRIZ theory and innovation, can help decision makers in time, under the conditions of limited information, the concentration issues, consolidation, wants to rapid, innovative strategies. Through structured management method analysis of enterprises are facing difficulties, and, utilizing the TRIZ methods and managerial implications, quickly break through this predicament and enhance competitive advantage.