Dynamic Competitive Advantages ExplorationA Case Study on the Global Smartphone Industry

• Main Authors: Wu Yung Chung, 吳永淳
• Other Authors: Li Ming Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/h49297

碩士 === 東海大學 === 國際貿易學系 === 102 === With the advance in industry, the boundaries of business are being pushed further out and even the stable industry will continue to have new competitors to entry. Under globalization and technological innovation not only change new forces of competition but also changed the rules of game in many industries. The market has become more complex and dynamic. In this case, opportunities and threats faced by the company for more intensive and diverse nature of industry, therefore, it must be in response to a broader strategic vision. This study focuses on companies how to build a competitive advantage in the dynamic environment. The differences between static and dynamic competitive advantage are that static competitive advantages focus at building long-time advantage through analyzing the industry factors, but dynamic competitive advantage emphasizes that any advantages are only temporary, definitely can’t be maintained for a long time, one can only rely on a series of short-term innovation strategy to leverage its competitive advantages. To clarify the application of the two strategies, this study uses smart phone industry for example; the current leading brands on the market and the main system platform cases were discussed and analyzed. This case discusses how firms to maintain its competitive edge in the dynamic environment, and then summarized the conclusions of this case in product life cycle stages. Finally the study is summarized as follows: 1. The vendor’s strategy focuses on the different stages of the product life cycle and to develop product differentiation or cost leadership strategies. 2. Strategy is essentially derived from the business model trimming and linked to the corporate culture. 3. The dynamic competitive advantages in dynamic environment are more valuable and practical; static competitive advantages in a dynamic environment only have theoretical value. Overall, the dynamic competitive analysis showing the actual state of the current manufacturers in the smartphone industry.