| Summary: | 碩士 === 東海大學 === 國際貿易學系 === 102 === With the globalization of the battlefield is becoming more competitive, without allies competition is gradually revealed its deficiencies. Many companies began to consider the use of corporate strategy which in this paper studied the grand alliance strategy. In this study, A vendor has a leading position use the grand strategic alliance to compete with a vendor plays the role of a follower. This study will examine the economic benefits changes of both vendors.
In this study, reference to Buehler and Schmutzler (2008) economic model, but use Stackelberg oligopoly competition model, considering the changes in market size and the size of the gap between the leader and follower’s manufacturing cost, analysis and comparison of competitive differentiation before and after the grand alliance strategy. The results obtained as follows:
1. The grand alliance strategy will increase profits for the leader, the following vendor therefore compromised.
2. As a leader in the use of grand alliance strategy will increase R & D funding, and the follower vendors are reducing investment.
3. When the market scale will make the leading vendor using the grand alliance strategy profits growth more.
4. When the gap between the costs of production the greater, leading vendor using the grand alliance strategy make the profits growth more.
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