| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 102 === Due to emotional pet attachment, owners are more willing to travel with their pets. Owners can release their bodies’ and spiritual stresses by traveling with their pets, thus bring spiritual happiness, healthiness and well-being. Furthermore, the purpose of hotel business is to build continual operation successfully through providing excellent facilities, friendly services and happiness to owners while they are traveling with pets. The purpose of this research is to investigate the correlation among the pet attachment, the attitude of travelling with pets and happiness. We use pet travelling products as a moderator variable to explore the outcome effect of happiness. The results of this research can be used as management references for pet hotel business. The study population was sampled from aged over 20 in Taiwan of the Republic of China who had experiences of travelling with their pets overnight. We used questionnaires as an intended sampling method. The listed questions include pet attachment rating scale, the attitude of travelling rating scale, pet travelling products rating scale, the rating scale of happiness, and their personal profiles. In the research period, we issued 580 copies of questionnaires with 524 effective sample sizes (effective rate 90.34%). We utilize SPSS 18.0 statistical analysis tool for data analysis by methods of descriptive statistics, confidence interval analysis, factor analysis, Pearson correlation, and hierarchical multiple regression analysis. We conclude the following findings:
(1)The pet attachment has the positive correlation with the attitude of travelling significantly.
(2)The attitude of travelling has strong positive correlation with happiness.
(3)The differentiated travelling products such as pet hotels’ facilities and friendly services contribute
insignificantly moderating effects of happiness.
(4)The pet attachment and happiness is positively and significantly correlated.
(5)The attitude of travelling has moderatecorrelation with pet attachment and happiness.
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