| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 102 === The organizations of Hakka kins in the area of Luidui of Pingtung Plains is the symbol of autonomy and Cultural Identity for Hakkas who live there. To preserve its culture, the Luidui Hakka cultural park had been established by the government in 2002. The study is to explore the relevant situations of the background characteristic and Cultural Identity, Experiential Value and Place Attachment of the tourists to the Liouduai Hakka Cultural Park, and if their Place Attachment is affected by Cultural Identity and Experiential Value through the tour experience.
To use more convenient sampling method, a questionnaire survey is adopted; there are 300 valid questionnaire sheets of which are 95.2% retrieved ratio. All these data are conducted several analyses of statistical methods such as Item Analysis, Factor Analysis, Reliability, Validity, Single Factor Variance Analysis and Path Analysis etc. The conclusions of this study are as below:
1.Tourist, in the Luidui Hakka Cultural Park, is all above medium level to presentation of the three aspects Cultural Identity, Experiential Value and Place Attachment.
2.There is a significant difference between tourists’ reasons of participation and Cultural Identity.
3.There is a significant difference between the frequency of tourists’ participation and Place Attachment aspect, and also between the transportation they use and the Place Attachment aspect.
4.There are obvious correlation among the three aspects Cultural Identity, Experiential Value and Place Attachment.
5.Experiential Value is important media-variance of Cultural Identity, which affected Place Attachment.
Finally, according to the results of this study, I would like to apply some relevant recommendations to future researcher about planning and management of Luidui Hakka Cultural Park and it also to be an academic research reference related authorities of the administration.
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