The Study on College Students’ Cognition, Experience and Acceptance toward Viral Marketing – An Investigation at a Private University in Central Taiwan
碩士 === 亞洲大學 === 資訊傳播學系 === 102 === The trend in the development of Web2.0 features network patterns from a one-way transmission of " download & read " to a two-way communication model of " upload & share ". The platform where people can share consuming experiences has bec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k6ckfb |