Exploring innovation model and evolution of mobile cloud service: Case study of Chung-Hwa Telecom

• Main Authors: Zheng, Jia Han, 鄭佳函
• Other Authors: Chiu, Wen Hong
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/h9s7fh

碩士 === 亞洲大學 === 經營管理學系 === 102 === This research is based on a CHT case study for an innovation model in 5 aspects of mobile cloud service with a three-phase evolution process studied. 687 total mobile cloud service innovation events were arranged through related secondary data of the case from 2004 to 2014 in addition to deep interviews with experts. Related research in previous references were reviewed. From the review, cloud system technology, cloud security, personal privacy, and cloud business models were studied in most previous references, but there are fewer deep studies for analysis and research of the evolution process for innovation models of mobile cloud service with respect to a single case. Thus, the motivation for the research is induced. In the research, the service innovation driving forces and mechanisms influencing the mobile cloud industry were studied from the viewpoint of “five aspects of mobile cloud service”. Moreover, the process change of service innovation and service objects and service integration levels are analyzed. There are 8 research findings in the paper. In the first finding, “mobile content” plays the main role while “software as service” and “infrastructure as service” play secondary roles for mobile cloud service. In the second finding, “mobile community communication content” in mobile content plays the main role while “mobile entertainment and value added software” and “mobile multimedia video and audio educational content” play the secondary roles for mobile cloud service. In the third finding, the infrastructure as service rises slightly and both platform as service and mobile content increase, while software as service and mobile devices tend to decrease. In the fourth finding, “mobile network facility setup” in infrastructure as service is developed in a inverted U form, “mobile satellite system service” in software as service evolves in a inverted U form, “mobile entertainment and value added software” tends to decrease, and “mobile community service software” tends to be U form, while “mobile community communication content” in mobile content presents an increasing pattern. In the fifth finding, “high integration customer service” and “low integration customer service” present decreases in three phases, and “low integration object service” presents a decrease, while “high integration object service” tends to increase substantially. In the sixth finding, “living application” increases substantially, and “information flow” also tends to increase, while both “monetary flow” and “material flow” present a decreasing curve under object integration service; “general public” tends to decrease, and “enterprise” and “industry” presents a U form, while “international customer” develops as an inverted U form under customer integration service. In the seventh finding, the proportion of “platform as service” is lowest in all low integration services; the proportion of “mobile content” is highest in all high integration services, followed by “software as service, such that “mobile content” plays the main role while “software as service” plays the secondary role for all high integration services. In the eighth finding, “living application” of object service plays the main role for “infrastructure as service”, “platform as service” and “mobile content” service objects; “general public” of customer service plays the main role for “mobile device” and “software as service” service objects; and “general public” plays the main role for customer service and “living application” plays the main role approximately for object service with respect to the five aspects of mobile cloud service.