A study of customer satisfaction and behavioral intention – illustrated by “Altai Mongolian Grill” restaurant in Ulaanbaatar

碩士 === 亞洲大學 === 經營管理學系 === 102 === Abstract This study examined traditional restaurant customers’ satisfaction regarding dining experiences in “Altai Mongolia Grill”restaurants in the Ulaanbaatar city.Specifically, the effects of restaurant atmophere and restaurant experience factors on customer sat...

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Bibliographic Details
Main Author: Ulziibaatar Byambatseden
Other Authors: Shao-Chun Chiu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/39612516295194790305

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