A study of customer satisfaction and behavioral intention – illustrated by “Altai Mongolian Grill” restaurant in Ulaanbaatar
碩士 === 亞洲大學 === 經營管理學系 === 102 === Abstract This study examined traditional restaurant customers’ satisfaction regarding dining experiences in “Altai Mongolia Grill”restaurants in the Ulaanbaatar city.Specifically, the effects of restaurant atmophere and restaurant experience factors on customer sat...
Main Author: | Ulziibaatar Byambatseden |
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Other Authors: | Shao-Chun Chiu |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/39612516295194790305 |
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