A Study of Behavioral Model on Fans Facebook of Yani Tseng Validation by Technology Acceptance Model
碩士 === 大仁科技大學 === 休閒事業管理研究所 === 102 === The purpose of the study was to validate "Tseng official fan group to use behavioral patterns." Through Technology Acceptance Model test data to observe the degree of mutual adaptation, and analyze the relationship between various factors. Finally, t...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c8p8h6 |
| Summary: | 碩士 === 大仁科技大學 === 休閒事業管理研究所 === 102 === The purpose of the study was to validate "Tseng official fan group to use behavioral patterns." Through Technology Acceptance Model test data to observe the degree of mutual adaptation, and analyze the relationship between various factors. Finally, test sample group of model invariance by cross validity.The study selects users of Tseng official fan group and survey questionnaire in Youth want. There are 300 valid questionnaires. Questionnaire data were analyzed with SPSS for Windows 12.0 and Amos 20.0. The results showed users of Tseng official fan group whth「perceived ease of use to perceived usefulness」、「perceived usefulness to behavioral tendencies」、「attitudes to behavioral tendencies」,all were positive and significant impact. But「perceived ease of use to attitudes」、「perceived usefulness to attitudes」,all were no significant effect. Give advices based on the results according to three factors such as perceived ease of use、perceived usefulness、attitudes. And proposal future researchers to explore the effects that "perceived usefulness" as an intermediary、Revalidation influence of 「perceived ease of use to attitudes」with「perceived usefulness to attitudes」、Increase in in-depth interviews to make up inadequate of internet questionnaire.
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