The Impact of Information Quality, Relational Quality and Relational Network on House Purchase Intention
碩士 === 南台科技大學 === 高階主管企管碩士班 === 102 === The main purposes of this study were to explore the relationships among information quality, relational quality, relational network and house purchase intention. The convenience sampling was applied in this study. 190 questionnaires were both distributed and r...
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| Format: | Others |
| Language: | zh-TW |
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103
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nd3pbn |
| Summary: | 碩士 === 南台科技大學 === 高階主管企管碩士班 === 102 === The main purposes of this study were to explore the relationships among information quality, relational quality, relational network and house purchase intention. The convenience sampling was applied in this study. 190 questionnaires were both distributed and returned, 6 questionnaires were incomplete. Thus, 184 questionnaires were valid. The findings of this study were summarized below:
1. Information quality has positive effect on trust.
2. Information quality has positive effect on satisfaction.
3. Information quality has positive effect on expressive ties.
4. Information quality has positive effect on instrumental ties.
5. Satisfaction has positive effect on house purchase intention.
6. Expressive ties have positive effect on house purchase intention.
7. Instrumental ties have positive effect on house purchase intention.
8. Satisfaction has a mediating effect between information quality and house purchase intention.
9. Expressive has a mediating effect between information quality and house purchase intention.
10. Instrumental has a mediating effect between information quality and house purchase intention.
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