The Factor Influence Towards The Purchase Intention of MMORPG In-Game Goods in Taiwanese College Student

碩士 === 南台科技大學 === 商管專業學院 === 102 === In the past few years, the online entertainment industry has displayed a rapid growth surpass chatting, download software and online community. The report from website Apira and CINIC in 2012 has shown that in Taiwan has more than 15.9 million peoples using the i...

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Bibliographic Details
Main Author: 汪學彥
Other Authors: 施武榮
Format: Others
Language:en_US
Published: 103
Online Access:http://ndltd.ncl.edu.tw/handle/07682650031414419815