Feasibility Analysis and Business Plan to Import TequilaCorralejo to Taiwan

• Main Author: 胡富銘
• Other Authors: 陳正男
• Format: Others
• Language: en_US
• Published: 103
• Online Access: http://ndltd.ncl.edu.tw/handle/42843535545390166011

碩士 === 南台科技大學 === 商管專業學院 === 102 === The following thesis explores the possibility of import one specific brand of Tequila from Mexico, Tequila Corralejo; one of the most known brand in Mexico and convert into a profitable business throughout the elaboration of a feasibility analysis that will produce the sufficient elements to develop a complete business plan The imports of Tequila to Taiwan has been increasing over the last five years, putting this situation into an interesting option to make a business considering all the factors such as direct and indirect competitors, market, channels of distributions, target market and the option to establish a trading company in Taiwan in order to have better control of the business.