| Summary: | 碩士 === 南台科技大學 === 商管專業學院 === 102 === The following thesis explores the possibility of import one specific brand of Tequila from
Mexico, Tequila Corralejo; one of the most known brand in Mexico and convert into a
profitable business throughout the elaboration of a feasibility analysis that will produce the
sufficient elements to develop a complete business plan
The imports of Tequila to Taiwan has been increasing over the last five years, putting this
situation into an interesting option to make a business considering all the factors such as
direct and indirect competitors, market, channels of distributions, target market and the
option to establish a trading company in Taiwan in order to have better control of the
business.
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