| Summary: | 碩士 === 南台科技大學 === 商管專業學院 === 102 === Nowadays, the globalization has incremented considerably the competence, requiring the enterprises that the value and commercialization chains optimize their operational efficiency in order to be more competitive. In this way, the present research is framed in this context, where it can be seen that no productive sector or company, it doesn’t matter how small it is, is exempt from both positive and negative effects that globalization brings.
A clear example of this situation is what it has been occurring in the last decades with the production and commercialization of coffee in Mexico. Until now, it is observed that only some are being benefited with the practice of these activities, which are not exactly the small coffee producers.
Is in this way how the research topic in this thesis is focused in the system of Fair Trade, which different coordinators from Coffee organizations in Mexico see the FT as an alternative model that goes together with an strategic commercial alliance in which the organizations of small producers, the traders and consumers participate by their own will.
And in the same way it allows the small producers to have a better and more stable income because the price that is paid for their coffee guarantees that at least the production costs have to be covered. This is why this trade system represents an alternative for the sale of coffee, which differs from the traditional trade or others, and it can be feasible for helping the small producers to improve their economic situation.
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