The performance analysis of conventionalindustry using internet marketing ~ takeYuanli Grassmat as an example

• Main Authors: CHEN SHIH JUNG, 陳世榮
• Other Authors: 簡南山
• Format: Others
• Language: zh-TW
• Published: 103
• Online Access: http://ndltd.ncl.edu.tw/handle/zb9puv

碩士 === 南台科技大學 === 企業管理系 === 102 === ABSTRACT The way conventional industry doing marketing before was mainly through wholesale and shop display; however, the turnover has been decreasing these years due to the rapid development of internet. As online shopping becomes more popular, we see a new trend, Online to Offline (O2O), evolving as a new successful model. That not only speeds up the response to buyers but increase communications to make service more competitive, which attracts many new entrants starting to merchandise agricultural products on line. This thesis summarized the sales data from CTHM from July 2010 to Dec 2011 and found the performance of marketing, efficiency of advertisement, varying from different on-line websites. Moreover, the revenues also differ from seasonality, product portfolio, way of marketing, distribution and payment.