The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === This study explored the effect of consumer need for uniqueness and demand for product uniqueness on bicycle consumers’ purchase intention. There were 430 questionnaires conducted and 360 (83.7%) valid questionnaires obtained. Results showed that the higher the n...
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73505337515584832102 |
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ndltd-TW-102STU054570692016-03-09T04:34:24Z http://ndltd.ncl.edu.tw/handle/73505337515584832102 The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention 自行車獨特性產品需求與購買意願之研究 Tsun-Chung Yang 楊存忠 碩士 樹德科技大學 經營管理研究所 102 This study explored the effect of consumer need for uniqueness and demand for product uniqueness on bicycle consumers’ purchase intention. There were 430 questionnaires conducted and 360 (83.7%) valid questionnaires obtained. Results showed that the higher the need for uniqueness, the higher the desire of product uniqueness consumers has. Consumers’ demand for product uniqueness mediated the relationship between their need for uniqueness and purchase intention. Research implications and future research directions were provided. 張景弘 2014 學位論文 ; thesis 36 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
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碩士 === 樹德科技大學 === 經營管理研究所 === 102 === This study explored the effect of consumer need for uniqueness and demand for product uniqueness on bicycle consumers’ purchase intention. There were 430 questionnaires conducted and 360 (83.7%) valid questionnaires obtained. Results showed that the higher the need for uniqueness, the higher the desire of product uniqueness consumers has. Consumers’ demand for product uniqueness mediated the relationship between their need for uniqueness and purchase intention. Research implications and future research directions were provided.
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| author2 |
張景弘 |
| author_facet |
張景弘 Tsun-Chung Yang 楊存忠 |
| author |
Tsun-Chung Yang 楊存忠 |
| spellingShingle |
Tsun-Chung Yang 楊存忠 The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention |
| author_sort |
Tsun-Chung Yang |
| title |
The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention |
| title_short |
The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention |
| title_full |
The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention |
| title_fullStr |
The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention |
| title_full_unstemmed |
The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention |
| title_sort |
study of bicycle''s industry, consumers’ need for uniqueness, and purchase intention |
| publishDate |
2014 |
| url |
http://ndltd.ncl.edu.tw/handle/73505337515584832102 |
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