The Study of Bicycle''s Industry, Consumers’ Need for Uniqueness, and Purchase Intention
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === This study explored the effect of consumer need for uniqueness and demand for product uniqueness on bicycle consumers’ purchase intention. There were 430 questionnaires conducted and 360 (83.7%) valid questionnaires obtained. Results showed that the higher the n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73505337515584832102 |