The Study of Green Consumption Attitude and Green Consumption Behavior for Upper-Grade Elementary School Students -The Mediate Effect of Green Knowledge Education

• Main Authors: Meng-Chu Wu吳孟珠, 吳孟珠
• Other Authors: Yu-Min Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/upz8tp

碩士 === 樹德科技大學 === 金融系碩士班 === 102 === Green consumption is no longer just to meet consumer demand, it is to protect the environment through consumer behavior, to solve and prevent future environmental problems. The main purpose of this study is to investigate the influence among the knowledge, attitudes and behaviors towards green consumption of upper-grade elementary school students, and to explore whether upper-grade students differences in personal attributes variables will result in different green consumer attitudes and behavior. Also, whether education for green consumption will has mediating effects on green consumer attitudes and behavior relationships will be examined. The result show that hypothesis one, two and three are partially established. The study finds that students’ father with higher education would affect their attitudes towards green consumption. The degree of parents value green consumption and environmental issues would affect upper-grade elementary school students’ green consumption knowledge, attitude and behavior. Hypothesis 4 is established as the result shows that green consumption attitude is positive correlation with enducation for green consumption. Hypothesis 5 is established as the result shows that education for green consumption is positive correlated with green consumption behavior. Hypothesis 6 is established as the result shows that green consumption attitude is positive correlated with green consumption behavior. The findings demonstrate that edution, attitude and behavior of green consumption are closely related. Hypothesis 7 is partly establised as the result shows education for green consumption has partial mediating effect on consumption behavior and attitudes. School and family both are the important places where children could practice and learn about green consumption. Therefore, school must develop a partnership with parents in order to be succed in prompting green consumption. School could promote green consumption through diverse channels by providing parents with information about environmental protection and green consumption in order to facilitate parents to have basic knowledge of green consumption and accurate behavior. So that family could be helpful in cultivating green consumption and behavior for children.