A Study of Consumer Purchasing Behavior on Surrogate Websites

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 102 === Services and functions of social media are much more advanced and diverse than traditional mass media, but it makes lower cost or free. Social media has been welcomed by the public because of information facilitate accessed. Marketing practices of internet...

Full description

Bibliographic Details
Main Authors: Rou-Han Yang, 楊媃涵
Other Authors: Horng-twu Liaw
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/06977162629090875482