A study of consumer's attitude toward advertising on beer television advertisement formats and their purchase intention — using advertising message involvement as a moderater
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 102 === The major purpose of the research is to discuss in the different television beer advertising formats (factual, narrative, and drama), the consumer advertising attitude and purchase intention on advertising react. The moderating effect of advertising message i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8gj2b8 |