Research of the Social Marketing toPromote the International Volunteers
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === Kotlor(2004) defined that the concept of social marketing, increasingly arising in recent years, is that targets are willing to reject, correct, or abandon a certain behavior, which is influenced by such marketing principles and technologies as to improv...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44243813981013666381 |