A Study of The Application Interactive Internet Marketing Event in Asia -- Using A Case of Technology Company

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === Due to the global recession and the pressure on companies to generate profits, product promotion or service are often depressed the marketing budget. Internet, which has the ability to cross geographic boundaries and allows companies to have one–to-one c...

Full description

Bibliographic Details
Main Authors: Su-May Wu, 吳素梅
Other Authors: none
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/w9xr7a