Small Brand's Social Capital and Facebook Fan Page's Brand Management Strategy - From Owner's and Consumer's Perspectives
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === Under the influences of new media, transmitting information has become easy and diverse. People have become used to receiving new information through internet and manage social relationships at the same time. Today, the most successful online social netw...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/922u9u |