A Report of Branding Management Process-Using The Case of “Organic-Blue”
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === The report is about “the process of a of branding management”, and it applies the launched case as a reference, Branding management process is divided into four stages as follows: First Stage: Brand discovery, Starts from the market analysis, focusing t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52233659007057628641 |