A Research on the Diversification Strategies of Independent Cable TV System Operators

• Main Authors: YA LING YANG, 楊雅玲
• Other Authors: Edward Lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/45366385933802077745

碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === Along the trend of Digital Convergence , an ever increasing number of emerging video platforms such as China telecom MOD(Multimedia on Demand), Wed TV, Mobile TV and the others into Taiwan Market, the convenience of connection, Video on demand features and a variety of Value-Added Services, challenging the traditional payment channel services to Cable System Operators have a high market share of the original video market in Taiwan under tremendous pressure. Taiwan Independent Cable TV System Operators independent business, mostly due to the Multiple System Operator(MSO) such factors , with local residents on Digital Convergence , the industry appears to promote without effectiveness, facing this dilemma, and there are cross-run competition, it becomes difficult for Single Cable System Operators independent business, according to the research report, Resource-Based Theory view to analyze the Diversification tactics of the Independent Cable TV System Operators, then their asset specificity is more higher of the headend, fiber optics, internet and others and the range of the expansion is limited, tending to choose about Diversification, therefore the growth direction of the enterprise and the range of the expansion and brand image, customer satisfaction, the maintenance of local relationship of the intangible assets, in addition to consolidate the existing business, in the development of non-related diversification, but also take advantage of the goodwill and brand to provide loan limits, "Sustainable" to ensure that the organization created to enhance the market value