Planned Television Viewers' Intention to Use Personal Video Recorder Service

碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === This research aimed to study cable television audiences engaging in planned viewing behaviors. A web survey was conducted to examine the audiences’ demographics, media behaviors, innovation characteristics, perceived usefulness, ease-of-use, and intention...

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Bibliographic Details
Main Authors:	Ya-ling Lai, 賴雅玲
Other Authors:	CHING-HO,CHEN
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/96866412715926457369

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spelling	ndltd-TW-102SHU053750412016-11-18T04:42:53Z http://ndltd.ncl.edu.tw/handle/96866412715926457369 Planned Television Viewers' Intention to Use Personal Video Recorder Service 計劃型電視觀眾採用數位有線電視個人錄影服務意願之研究 Ya-ling Lai 賴雅玲碩士世新大學傳播匯流與創新管理數位學習碩專班 102 This research aimed to study cable television audiences engaging in planned viewing behaviors. A web survey was conducted to examine the audiences’ demographics, media behaviors, innovation characteristics, perceived usefulness, ease-of-use, and intention to adopt personal video recorder (PVR) service. In addition, open-ended questions were designed to explore video viewing experiences and perceived value of digital recording. According to statistical results and qualitative data analysis, findings and suggestions were proposed for management practices to further improve products and services that will benefit the viewers and enhance marketing efforts. CHING-HO,CHEN YI-HSUAN,CHIANG 陳清河江亦瑄 2014 學位論文 ; thesis 104 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === This research aimed to study cable television audiences engaging in planned viewing behaviors. A web survey was conducted to examine the audiences’ demographics, media behaviors, innovation characteristics, perceived usefulness, ease-of-use, and intention to adopt personal video recorder (PVR) service. In addition, open-ended questions were designed to explore video viewing experiences and perceived value of digital recording. According to statistical results and qualitative data analysis, findings and suggestions were proposed for management practices to further improve products and services that will benefit the viewers and enhance marketing efforts.
author2	CHING-HO,CHEN
author_facet	CHING-HO,CHEN Ya-ling Lai 賴雅玲
author	Ya-ling Lai 賴雅玲
spellingShingle	Ya-ling Lai 賴雅玲 Planned Television Viewers' Intention to Use Personal Video Recorder Service
author_sort	Ya-ling Lai
title	Planned Television Viewers' Intention to Use Personal Video Recorder Service
title_short	Planned Television Viewers' Intention to Use Personal Video Recorder Service
title_full	Planned Television Viewers' Intention to Use Personal Video Recorder Service
title_fullStr	Planned Television Viewers' Intention to Use Personal Video Recorder Service
title_full_unstemmed	Planned Television Viewers' Intention to Use Personal Video Recorder Service
title_sort	planned television viewers' intention to use personal video recorder service
publishDate	2014
url	http://ndltd.ncl.edu.tw/handle/96866412715926457369
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Planned Television Viewers' Intention to Use Personal Video Recorder Service

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