The Adoption Analysis of Interactive Digital TV Commerce

碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === Taiwan has now entered the digital era when the different platforms are now converged and competing in the same battlefield. Cable system operators are facing challenges to provide more digital contents and find new revenue streams from the digitized pla...

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Bibliographic Details
Main Authors: Nai-wei Chi, 紀乃維
Other Authors: Ching-Ho Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/27455437693391083874