The key success factors to the top brands of toothpaste and the research of integrated marketing model
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === There're 4 to 5 billion marketplace of toothpaste in domestic market which about dozens of brands includes some famous brand like DARLIE,DAY AND NIGHT, LION, Oral-B,SMILING, compete with each other. However, in recent 10 to 20 years, DARLIE all along...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02265969681939546857 |