A study on the impact of e-commerce by the entity mallA case of the chinese IT mall

• Main Authors: Kuo-Wei Liu, 劉國偉
• Other Authors: Cheng-Neng Lai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/28gdm3

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 102 === Rapid development of electronic commerce in recent years, kinds of new shopping channel patterns are changing people's consumption habits, once the bustling shopping malls computer, traditional physical shopping mode, virtual channel erosion, entity mall whether there is a future, it is worth for us to explore. This study to Chinese computer market by the impact of e-commerce in the title, with qualitative research method, PEST analysis, five forces analysis, SWOT analysis, find out influence factor, again with in-depth interviews, interviews the computer store managers, dealers, consumers, so as to understand their perceptions of, and supplemented by secondary data, based on the collected data of books, journals, papers, and the Internet literature content analysis, and ultimately the formation of the conclusions and recommendations of this study. Pathway revolution, let industry innovation. Under the influence of the electronic commerce, the computer market began to go out of their way toward experience marketing, teaching scene, after-sales maintenance service, and Internet marketing widen the gap, to the IT channel more marketing opportunities, aside to thinking, strengthen physical advantage. Pathway revolution, let industry innovation. Under the influence of the electronic commerce, the computer market began to go out of their way toward experience marketing, teaching scene, after-sales maintenance service, and Internet marketing widen the gap, to the IT channel more marketing opportunities, aside to thinking, strengthen physical advantage.