Research and Analysis: Using storytelling marketing strategy to promote tea culture—taking the Taiwanese company "Lao Tsu Say" and the French company "Le Palais des Th?臃" as an example
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 102 === The goal of this thesis is to analyze how story telling is used to build up a marketing strategy in different culture environment and can promote tea as a lifestyle product. The Taiwanese brand “Lao Tsu Say” and the French’s brand “Le Palais des Th?臃 “, bot...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6mb5sq |