The Effects of Value-Added Service on Customer Satisfaction and Electronic Word-of-Mouth of Online Group Buying: The Moderating Effect of Consumers’ Perceived Justice
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 102 === With the advance of information technology, the life styles of people are changing and consumers’ buying behaviors are also affected. This trend gives rise to the activities of online shopping and creates a new model of online group buying for consumers. In...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7wruha |