Exploring the Use of Military Spokesman Office’s Fan Page on Facebook from the Perspective of the Digital Convergence Merging with New Communication Technology

• Main Authors: LIU,PEI-CHIAN, 劉佩倩
• Other Authors: 延英陸
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/46135211581846173858

碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 102 === With the fast development of new technology, the Internet, smart phone and cloud computing technique not only play an important role in our daily life but also influence the lifestyle and value of people, in the spheres of politics, culture, society, business and education. “Military Spokesman Facebook Fan Page” is regarded as a virtual military window to provide service for the people, in the hope of effectively conveying the ideal of establishment and preparedness for the army, and being a channel for audience to express their opinion and meet their needs. According to the use of the Military Spokesman Facebook Fan Page in the trends of media convergence and cloud computing service, this study uses the approaches of the focus group interview, literature analysis and in-depth interview in order to get constructive recommendations from the field of industry, government and academia. The purpose of this study is trying to utilize and integrate the features of the new media to get the recruiting and promoting job done and to set the role model for forward looking purposes. The results find the platform of Facebook Fan Page is not the only way to communicate with people but to integrate the latest App and cloud service as another channel to promote the policy of the Ministry of National Defense and offer some recommendations as follows: First, customize and develop exclusive App for the purposes of military needs. Secondly, innovate on the technique of identifying both sound and semantics. Thirdly, apply LINE system to intensify the interactive with people. Fourthly, remodel the website of the Ministry of National Defense. Fifthly, enhance the promotion of the Military Spokesman Facebook Fan Page. Sixthly, introduce the cloud computing service to assure the success of Military Spokesman Facebook Fan Page.