A Study of Using Text Mining Techniques to Word of Mouth Analysis

碩士 === 東吳大學 === 資訊管理學系 === 102 === The opinion has always been important to the consumer based companies develop product strategy. Since the rise of web2.0, more and more consumers through blogs or social networking sites to express their views on the product. Many companies are starting to focus on...

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Bibliographic Details
Main Authors: Lee, Shu-Hui, 李淑惠
Other Authors: Ker, Sur-Jin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/10424254576802172574