| Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 102 === After the outbreak of the American subprime mortgage crisis in 2007, the bad creditor’s rights lamed the banks in America and made the financial system of the U.S. fall on the verge of collapse. The financial crisis spread up quickly like domino from USA to the whole world. After the Lehman’s Brothers’ declaration of bankruptcy, it hollowed countless investors worldwide and stood out the important impact of fulfillment of the banking corporate social responsibility to country’s economic development and stability.
Because the concept of corporate social responsibility is getting great attention, enterprises no longer take profit and creation of the greatest wealth for shareholders as the ultimate goal. Moreover, the scope of social responsibility includes not only the facet of social welfare but also business staff, suppliers, community residents, and etc.
Therefore, fulfilling the social responsibility can lower the operational risk of enterprises in the identical and competitive markets.
The study, according to “Corporate Citizenship Award (CSR)” of World Magazine in 2013, refers to the UN Global Compact, OECD MNE guidance program, the U.S. Dow Jones Sustainability Index (DJSI) and other international indicators and evaluation methods to probe into the influential factors of fulfillment of the corporate social responsibility of banking in Taiwan in four dimensions, “Corporate Governance”, “Corporate commitment”, “Social Participation”, and “Environment protection”. After the questionnaire of the
Delphi method for the first stage and the Analytic Hierarchy process (AHP) for the second stage, it shows that the dimension of “Corporate Governance”, mainly measuring independence of board of directors and transparency of company, is the most valued by the experts interviewed, and “Corporate Commitment” to Staff and clients is the second.
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