Explore the Diversity of Product Assortment on Preceived Benefits- Taking Taiwan Credit Card Industry as Sample
碩士 === 東吳大學 === 國際經營與貿易學系 === 102 === In recent years, with the opening of Combo Card, the combination with different industries such as department store or hypermarket, and the sponsorship of the public organizations, the credit card market in Taiwan brings forth many new products continuously, amo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4uufw5 |