The Ecosystem of E-commerce - A case study of Alipay
碩士 === 東吳大學 === 企業管理學系 === 102 === The e-commerce industry experiences impressive growth in last 10 years, especially in Mainland China. In 2012, the e-commerce market value is about 13 trillion RMB and about 90% of C2C transactions is though Taobao. Taobao is an affiliate of Alibaba group, and also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68ghh9 |