Is it always good to extend service beyond customer’s expectation? : The dark side of overly service.
碩士 === 東吳大學 === 企業管理學系 === 102 === The idea behind this research is due to the fact that these days marketers and service providers are trying their very best to please their customers. So in order for them to satisfy their customers over and above their expectations they can provide excessive servi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61311288595442302690 |