The effect of embodied product presentation and price on purchase intention
碩士 === 東吳大學 === 心理學系 === 102 === The prior literature suggests that orienting products toward a participant’s dominant hand enhances mental simulation of motor responses as well as purchase intentions (Elder & Krishna , 2012).This study examined, in two experiments, the impacts of affordance cue...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59007826308146503284 |