The Study of Service Quality、Product Attribute and Attractive Quality on Purchase Intention –The case of Taiwanese restaurants Contracting Chinese Tours Group.

碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === More and more opens along with both economy, the Taiwanese government opens the mainland tourist in 2008 to come the Taiwan sightseeing by the association way . Take 2008 as the example, came the Taiwan sightseeing public figure in the past only then 330,000 pe...

Full description

Bibliographic Details
Main Authors: Shen Pao-Chen, 沈葆禎
Other Authors: 王維元
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ud322r

Similar Items