The Study of the Virtual Community on Purchase Intentions ─ Perceived Risk as Mediator

碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === In recent years, it is fast growth of the virtual communities. The information has become more powerful and far-reaching. As members of the virtual community are closer. They are participation and centripetal forces has increased dramatically in activities. Comp...

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Bibliographic Details
Main Authors: CHENG,HUEI-CHI, 鄭惠琦
Other Authors: Wang,Yu-Peng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/cx9cym

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