Application the ZMET Methodology to Understand the Meaning to the Hello Kitty Fans
碩士 === 靜宜大學 === 觀光事業學系 === 102 === The main purposes of this study is to explore the insight meaning of Hello Kitty fans and how Kitty get involve into fans’ life and to find out the secret of how she keep popular lasting more than fourty years. By the construction of mental map and consensus map,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95111357231343348370 |