A Study on a Firm’s Own Branding – A case study on footwear Industry in Taiwan
碩士 === 靜宜大學 === 國際企業學系 === 102 === Taiwan used to enjoy global standing in footwear OEM. As footwear industry is very labor intensive, the abundant labor force market in Taiwan attracted many foreign firms to invest in footwear plants. However, since 1987, the industrial changes, like the rising lab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15995825292712101726 |