The relationship between perceptions of tourism impact and attitudes on tourism development for resident from the exhibition of Rubber Duck

• Main Authors: Chia-Ling Wei, 魏嘉伶
• Other Authors: Chien-Ting Lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/45021210052587190325

碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 102 === The purposes of this study were to explore the relationship between perceptions of tourism impact and attitudes on tourism development for residents from the exhibition of rubber duck. Through this way, whether the tourism impacts from the exhibition of rubber duck influences the resdents’attitude to develop tourism activites is explored. The results could be the reference to develop tourism activities on Keeling in the future. In this study, we try to establish the framework and assumption through literature review. The hypotheses and survey is used by SPSS(v12.0) statistical software to analysis the result. The location of this study is in Keelung City from 21 to 31 of March, 2014. 309 valid samples of local residents by convenience sampling. This study found the results are as follows: 1.The perception of tourism impact has a positive influence on the attitude of tourism development. 2.The positive economic impact of higher perception, the tourism development attitudes will be higher. 3.The negative environment impact of lower perception, the tourism development attitudes will be higher. 4.The perception of social and cultural impact has no influence with the attitude of tourism development.