| Summary: | 碩士 === 中國文化大學 === 觀光事業學系 === 102 === Upon the dispersion of worldwide weather change, Low-carbon tourism had increasingly contributed to conservation. However, the relationship between trait tendency of low-carbon tourism and travel decision making remained unclear. This research, which samples the Yangmingshan National Park's tourists, investigates the relationship among tourists' trait tendency of low-carbon tourism, personality traits, and travel decision making. The result had shown that, first, the trait tendency of low-carbon tourism, can be distinguished into three types: high-intensity low-carbon tourists, low-intensity low-carbon tourists, and general tourists, secondly, there are significantly difference in the personality traits among three categories of trait tendency of low-carbon tourism, thirdly, there are significantly difference in the travel decision making among three categories of trait tendency of low-carbon tourism, lastly, there are significantly difference in the travel decision making among varied personality traits. Advises had been given to government and travel agencies. Conservation-concerned travel activities, merchandises and package tours can be designed to attract high-intensity low-carbon tourists and low-intensity low-carbon tourists.
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